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BCG on China’s Digital Generation

  Two weeks ago, Boston Consulting Group (BCG) released a report on China’s digital generation, which has some finding on China’s Internet and users.
  If you are regular reader of this blog, you might be familiar with many of the findings already.
  According to the report, online chatting is a very important Internet service in China, 89% of Chinese Internet users using IM, versus 63% usage of email, while in US, 91% of them use email, only 39% use online chatting. BCG thinks that it is because Chinese users regard IM as a more advanced service, if they can communicate with contacts in IM, why bother to use email.
  The report found that e-commerce is still in its early stage in China. Only 28% of Chinese go shopping onl......    (查看原文)
2008-07-15 15:55

  
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