China Youth Watch by China Youthology 青年志
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Season’s Greetings | New Year P-A-R-T-Y @ China Youthology
2009-12-22 14:59:41
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It’s holiday season again! China Youthology has ‘survived’ another year and grown closer to where we want to be. We are really grateful for all the support from our clients, experts, and young and old friend...
It’s holiday season again! China Youthology has ‘survived’ another year and grown closer to where we want to be. We are really grateful for all the support from our clients, experts, and young and old friend...
Dream of a Chinese Skater
2009-12-17 02:28:23
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By Lisa Li
Recently China Youthology immersed a lot with Chinese action sports community (skateboarding, BMX, snowboarding) by talking to players, hanging out with them, and following them on SNS, with the pur...
Great Minds Think Alike, Or Not: interview with W+K Planning Dir...
2009-11-27 10:07:46
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## Making Noise in Youth Marketing
By Jay Mark Caplan
Nick Barham is planning director of Wieden and Kennedy, the agency behind the 2008 Converse Love Noise campaign. Fans of Chinese indie rock lauded the Con...
## Making Noise in Youth Marketing
By Jay Mark Caplan
Nick Barham is planning director of Wieden and Kennedy, the agency behind the 2008 Converse Love Noise campaign. Fans of Chinese indie rock lauded the Con...
Let’s Spread: Butter Youth Conference
2009-11-17 07:13:21
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By Lisa Li
It has become a cliché to say that Chinese youth are eager to express. Marketers wanted to provide ‘stage’ for them to ‘express themselves’. Under the surface of the various fancy forms of ...
By Lisa Li
It has become a cliché to say that Chinese youth are eager to express. Marketers wanted to provide ‘stage’ for them to ‘express themselves’. Under the surface of the various fancy forms of ...
China Youthology ‘Qing Gong Guan’ (‘青公馆’)
2009-10-24 09:59:32
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By: Lisa Li & Zafka Zhang
China Youthology has moved to Chai Bang Hutong (close to An Ding Men Bridge 安定门桥 and Guo Zi Jian 国子监 Hutong). ‘Qing Gong Guan’ (‘青公馆’) can mean youth’s ‘manor’ (mo...
By: Lisa Li & Zafka Zhang
China Youthology has moved to Chai Bang Hutong (close to An Ding Men Bridge 安定门桥 and Guo Zi Jian 国子监 Hutong). ‘Qing Gong Guan’ (‘青公馆’) can mean youth’s ‘manor’ (mo...
Kidult, The ‘Cure’ Style, And ‘Post-Idol Era’
2009-10-22 09:03:14
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By: Lisa Li
In the past several months, various topics have been discussed in Youthology Monthly (see here for information about Youthology Monthly), including post 90s’ online culture, Internet censorship an...
An Interview with Ray Lei: ‘A One-Man Animation Film Studio’
2009-09-21 02:45:53
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By Zafka Zhang, Helen Yu
‘My animated works are independent—a freestyle, so to speak. They are my language, or even better, for they can be both seen and heard, and they are so much more colorful…’
Huntin...
By Zafka Zhang, Helen Yu
‘My animated works are independent—a freestyle, so to speak. They are my language, or even better, for they can be both seen and heard, and they are so much more colorful…’
Huntin...
Zhangbei InMusic Festival, Ryan, and Summer Interns
2009-08-25 14:50:28
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By: Lisa Li
We have talked about music festivals in China for a couple of times (here and here). Our team members went to Zhangbei Inmusic Festival from Aug 7 – 9. From their videos and photos, we just see th...
SNS and the Changing Chinese Youth
2009-08-06 04:07:23
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By Lisa Li & Zafka Zhang
Just back from a trip in Shanghai and Shenyang where we spoke to boys and girls of 12 – 18 yrs. Different from approximately half year ago, Xiaonei is no longer ‘unfamiliar’ to high...
By Lisa Li & Zafka Zhang
Just back from a trip in Shanghai and Shenyang where we spoke to boys and girls of 12 – 18 yrs. Different from approximately half year ago, Xiaonei is no longer ‘unfamiliar’ to high...
Great Minds Think Alike, Or Not: interview with Hui Wang, chief ...
2009-07-29 04:40:01
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Insights on the cultures of the post 90s and business practices targeting this group
Zafka Zhang, Helen Yu
China Youthology focuses on youth, including post 85s and post 90s (from 15 yrs to 25 yrs). In add...
Insights on the cultures of the post 90s and business practices targeting this group
Zafka Zhang, Helen Yu
China Youthology focuses on youth, including post 85s and post 90s (from 15 yrs to 25 yrs). In add...
